Learn all about links and linkbuilding
Get your website to dominate search results with 'The Linkbuilding Book' — your complete guide to effective linkbuilding, updated in 2023. Explore strategies and techniques that make you a linkbuilding master and put you significantly ahead of your competitors.
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Digital Edition
Instant access to the complete linkbuilding guide
Digital Edition
PDF format - instant download
What do you get?
Everything you need to become a linkbuilding master
30 Actionable Tips
Get started immediately - see results quickly
A dedicated section with 30 immediately applicable linkbuilding tips. Establish a solid foundation for your linkbuilding strategy and see results materialize quickly.
100 Link Opportunities
Active places you can get free links from today
100 active link opportunities you can start with immediately — sorted by link types. All the different links are free to obtain.
Only Danish Book
100% focus on linkbuilding - not just a side note
'The Linkbuilding Book' is the only Danish book that focuses 100% on linkbuilding as a topic. Globally, the book is also a rarity.
20+ Years Experience
Condensed knowledge from Henrik Bondtofte's career
My many years of professional experience with linkbuilding — and the valuable learning points from countless tests and experiments — are condensed into this book.
The anatomy behind a link
Not all links are created equal. Learn about the different signal values a link can have
Popularity (PageRank)
Google achieved its position by introducing the popularity concept in its algorithm. With PageRank, Google can measure a website's popularity based on which other websites link to it.
Examples:
Trust (Trustworthiness)
Trustworthiness is a complex variable measured through several different factors such as domain age, ownership, and which other sites link to your site.
Examples:
Relevance
Relevance also has enormous significance for how you rank. A link from a relevant and authoritative site in your niche can provide enormous value.
Examples:
What's in the book?
Explore the book's comprehensive content
Henrik Bondtofte
One of the country's leading search engine experts
Henrik Bondtofte is one of the country's leading search engine experts and has helped countless businesses strengthen their online identity. Henrik has over 20 years of experience in SEO and has been working with links for just as long.
Henrik Bondtofte is also the author of "The Book on Internal Links", which is also a link book that focuses 100% on internal links and the structure of a website.
What do customers say?
Read about others' experiences with The Linkbuilding Book
"I can honestly say that any website owner or shop owner who wants to work with linkbuilding themselves should buy The Linkbuilding Book. The 937.5 kr. is a rock-solid investment that will pay for itself many times over."
Thomas Frost, Webcoders
"I knew that a single sentence on one of the over 200 pages would be enough to pay back the investment of 937.5 kr — and I had already read that sentence a quarter into the book."
Lars Skjoldby, SEO Consultant
"As an entrepreneur with several projects to be launched successfully, I depend on the right tools. The Linkbuilding Book is one of the important ones because it's written in a language everyone can follow. The book's price is quickly earned back by following just some of the many constructive and take-me-by-the-hand-and-show-me-the-way good advice."
Rikke V. Stolz, Ugly Duckli
"After reading Henrik's book on linkbuilding, I have gained a greater and better understanding of the use of links. Especially the section on buying advertorials was super relevant for me and something I can immediately apply in practice."
Frederik Vindum Ørskov, SEO Consultant
Frequently Asked Questions
Find answers to the most common questions about linkbuilding
Linkbuilding is the work of obtaining new incoming links to one's website. These affect your website's visibility in organic search results. A link is, in all its simplicity, a form of recommendation. You link out when you want to refer to something, and this can understandably be captured as a positive signal, which is precisely what Google and other search engines do.
Acquired linkbuilding is the form of linkbuilding where you or others obtain backlinks through an active and involving process. This could be registering your website in a catalog, a business directory, or for example a webshop overview within a specific niche. Earned linkbuilding is the opposite - here you try to influence people to link without actively involving yourself. This could be through really good content, videos, data studies, or other interesting material.
Linkbuilding is not illegal in a legal sense, but Google has guidelines for what they consider acceptable linkbuilding practices. The book teaches you the techniques and strategies that comply with Google's guidelines, so you can build links safely and effectively without risking penalties.
Linkbuilding is a long-term strategy, but with the 30 actionable tips in the book, you can start implementing strategies immediately. Typically, you can expect to see the first results within 3-6 months, depending on your niche and competition level. The 100 link opportunities give you the chance to get started quickly.
The book is relevant for all types of online projects: blogs, webshops, corporate websites, affiliate websites, and others. Whether you're a beginner or have experience with SEO, you'll find value in the book's practical approach and detailed strategies.
This is the only Danish book that focuses 100% on linkbuilding as a topic. Globally, the book is also a rarity that breaks with the tendency to only skim the topic superficially in SEO literature. The book is based on over 20 years of practical experience and was updated in 2023 with the latest strategies.
Yes, the book is available both as a digital download and as a printed book. You can choose between just the digital version or a combination package with both digital and physical book, so you always have access to the content.
The speed at which you acquire new backlinks can have dramatic consequences. An abundance of new links can in some cases trigger a manual penalty from Google. The book contains an entire chapter dedicated to this topic, guiding you through the different phases and teaching you to navigate safely through these waters.
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