HenrikBondtofte
Denmark's leading SEO expert, consultant and author of the country's most comprehensive SEO books. Helping businesses and individuals dominate Google since 2003.
Professional Experience
21+ years in SEO and digital marketing
Owner & SEO Consultant
2012 - PresentBondtofte Holding
Consultant and advisor helping businesses and individuals with SEO and digital marketing. Specialized in linkbuilding, technical SEO and search engine optimization. Has helped 500+ clients improve their online visibility and organic traffic.
SEO Projects Lead
January 2025 - November 2025Traffic Lab ApS
SEO testing, benchmarking. SEO projects lead.
Engagement Partner
2019 - 2024Obsidian Digital
Senior SEO consultant and engagement partner. Responsible for helping businesses across the country get the most out of their online budgets through strategic SEO.
CMO
PreviouslyMiinto.dk
Online CMO at Scandinavia's largest fashion e-commerce platform, where I managed all online activities and SEO strategies. Responsible for massive growth in organic traffic and online visibility.
My Specialties
Expertise areas developed through 21+ years
Linkbuilding
Specialized in building high-quality backlink portfolios that drive organic growth and improve domain authority.
Technical SEO
Deep expertise in technical optimization, site speed, crawling, indexing and technical aspects of search engine optimization.
SEO Strategy
Development of comprehensive SEO strategies that drive long-term organic growth and increase online visibility.
Keyword Research
Advanced keyword analysis and competitive intelligence to identify the most profitable search terms and opportunities.
International SEO
Expertise in multilingual websites, hreflang implementation and international SEO strategies for global markets.
SEO Consulting
Personal consulting and mentoring of businesses and teams in all aspects of search engine optimization.
My Books
Author of Denmark's most comprehensive SEO books
The Linkbuilding Book Version 2.0
Denmark's most comprehensive guide to linkbuilding with 30 actionable tips and 100 link opportunities. Updated in 2023 with the latest strategies and techniques.
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SEO: What Google Says vs. What Actually Works
An honest book about the difference between Google's official statements and what actually works in practice. Based on years of testing and experiments in the real world.
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The Book About Internal Links
100% focus on internal links and how to optimize your website structure for better SEO. The only book that covers this topic so thoroughly and comprehensively.
View bookEducation
Academic background and certifications
HHx (Higher Commercial Examination)
Foundation in business understanding and business economics
AP Degree in Marketing Management
Professional bachelor's degree in marketing and digital communication
AP Degree in Multimedia Design
Technical understanding of web development, UX/UI and digital design
Client Testimonials
What my clients say about working with me
"Henrik has helped us enormously with our SEO strategy. His deep knowledge of linkbuilding and technical SEO has given us significantly better rankings on Google."
Pricerunner.dk
E-commerce Platform
"Henrik's approach to SEO is both strategic and practical. He really understands how Google thinks and has helped us achieve fantastic results."
Saxo.com
Financial Services
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