SEO:What Google Says vs.What Actually Works
An honest analysis of the gap between Google's official guidelines and what really affects search rankings. Based on 21+ years of real-world testing and practical experience.
Currently available in Danish - English translation under consideration
Google Says vs. Reality
Common examples of the gap between official statements and practical results
Google Says:
""Content is king" - Google"
Reality:
Content quality matters, but so does technical implementation, user experience, and links
Google Says:
""Focus on user experience" - Google"
Reality:
UX is important, but you still need to understand how search engines work
Google Says:
""Don't build links" - Google"
Reality:
Links remain one of the strongest ranking factors when done right
Why This Book Matters
Cut through the noise and focus on what actually drives SEO results
The Truth About Google's Guidelines
What Google says publicly vs. what really affects rankings
Discover the gap between Google's official statements and what actually moves the needle in search rankings based on real-world testing.
Real-World Testing Results
Data from 21+ years of hands-on SEO experiments
Every strategy is backed by actual testing, data analysis, and proven results from Henrik's extensive experience in the field.
Critical Thinking Approach
Learn to think like a search engine optimizer
Develop the analytical mindset needed to evaluate SEO advice, test theories, and make data-driven decisions.
Practical Implementation
Actionable strategies you can apply immediately
Move beyond theory with concrete, tested strategies that you can implement on your website today for real results.
What's Inside the Book
Honest insights and practical SEO strategies
About Henrik Bondtofte
21+ years of honest SEO experience
Henrik Bondtofte has been testing SEO strategies since 2003, long before SEO became mainstream. His approach is based on practical testing rather than repeating industry talking points.
This book represents Henrik's honest assessment of the SEO industry, based on decades of real-world experience helping businesses improve their search engine visibility.
What Readers Say
Feedback from SEO professionals who appreciate honesty
"Concrete and unfiltered SEO insights into what works in 2025. Good and easy reading."
Jonas M
"I have thoroughly browsed through 'What Google Says vs. What Actually Works', and I am really impressed. Henrik has an ability to explain even complex topics in a way that is easy to understand. It is clear that there are many years of experience behind every single section."
Alexander Leo Hansen
Frequently Asked Questions
Everything you need to know about this honest SEO book
This book focuses on the gap between Google's official statements and what actually works in practice. Instead of just repeating Google's guidelines, Henrik shares real testing data and honest insights from 21+ years of hands-on SEO experience.
While the book contains advanced insights, it's written in a way that both beginners and experienced SEO professionals can benefit. Henrik explains concepts clearly and provides context for all strategies discussed.
The book was updated in 2023 and focuses on timeless SEO principles that work regardless of algorithm updates. The strategies are based on fundamental aspects of how search engines work, not temporary tactics.
No, it doesn't encourage black hat tactics. Instead, it helps you understand the nuances of SEO that Google doesn't always communicate clearly. It's about working smarter within the bounds of good SEO practice.
The book includes case studies, before/after results, and insights from Henrik's extensive testing over 21+ years. All claims are backed by real data and practical experience, not just theory.
Currently, the book is available in Danish. This English landing page provides key insights, and we're considering an English translation based on international demand.
While Henrik's linkbuilding book focuses specifically on link building and the internal links book covers site architecture, this book takes a broader view of SEO and the industry itself, focusing on critical analysis of common SEO advice.
Ready for Honest SEO Insights?
Stop following outdated advice. Learn what actually works in modern SEO.
Currently available in Danish. English translation under consideration.